We were delighted and honoured to receive a prize valued at 1500€ for the #IHAVEUNDRESSED campaign under the category of “A Campaign aimed specifically at raising awareness and developed by a charity in the health sector”
More than 400 people attended the prize-giving event at the Nouvel auditorium at the Reina Sofia museum in Madrid: amongst the attendees were health care professionals, patient associations, academic institutions and health authorities.
From the 333 candidates the judges recognised 23 projects, which best demonstrated affectivity, effectivity, innovation, compromise and humanity. Our campaign was selected from amongst these.
Ramon Frexes, director of institutional relations of the Janssen Pharmaceutical Companies of Johnson and Johnson said: “the aim is to build bridges between people, public entities, institutions, generations, cultures, systems and methodologies: to build together an integrated and efficient health care model”
During the event the importance of patient experience was underlined by Carina Escobar, president of the platform for the patient association: there is a real need to humanise healthcare treatments and services. We must focus on the treatment and care of patients.
We would like to give thanks from the Butterfly Children’s Charity to all of the people involved in the campaign and to the Alber Jovell awards for this very special prize. We will in turn continue to work hard to support and care for our families affected by Epidermolysis Bullosa. Putting patients first is at the very heart of what we do.
